WHAT'S IN THE PLATINUM DATABASE??

Platinum Database – Key Metrics

• 1,060,000+ company and institution locations and growing!
  • 70% of profiles are for sites with 10 or more employees
• Establishments in the Platinum Database account for some $5.5 trillion or 50.3% of the U.S. GDP (estimated using U.S. Census Bureau and U.S. Bureau of Economic Analysis data)
• 3,736,000+ decision maker and contact names and titles.
• Platinum’s more accurate business descriptions average nearly 50 words apiece versus only 8.5 for a leading mega compiler
• 45+ industry-specific data fields not available from mega compilers

Industries

• We cover industries in all 50 states
• Industries that our publisher partners are best known for and where we place emphasis include, but are not limited to:

  Healthcare Manufacturing Financial services Retail

  Wholesale Trade Non-profit Technology Other Service Industries

• We will continue to add new industries from high quality niche publishers in the foreseeable future

Decision Makers/Contacts

The Platinum Database contains some 3.75 million contact names and position titles. Our publisher partners’ cooperative relationships with the firms they profile allow them, on average, to receive:

• More contact names per business profile, and
• More mid and lower level management contacts (“key influencers”)

Compared to the leading mega compilers, our Contacts have:

• 34% more contacts, on average, per record
• 9% greater contact name accuracy
• 28% greater contact title accuracy
• Approximately 42% of the decision makers and contacts in the Platinum Database differ from those provided by mega compilers

Data Elements

Our profiles contain 15 core data elements plus dozens of specialty data fields. We break the core data elements into 3 categories: Communicative, Selective and Descriptive.

• Communicative Data Elements

  These are the most important. If they are incorrect, you can’t reach the listed business or the desired decision maker.

• Selective Data Elements

  These enable selection and sorting of target businesses.

• Descriptive Data Elements

  These data elements help you better understand each business that you have selected.

Specialty Data Fields

The Platinum Database also includes two types of specialty data fields: Non-industry specific and Industry Specific.

• Industry-specific

  Over 45+ fields in all, these data fields are not generally available in mega compiler databases.

Sample Company Profiles

The degree of information for a given company can vary. Attached are three sample profiles from the Platinum Database, which provide a sense for the amount and type of information available. Notice the robust business descriptions.