PRODUCTS AND SERVICES

Platinum Data offers 3 products and/or services.

“The Aggregated File”

Description and Features

A customized data feed, updated on a frequency of your choice, and based on your selection criteria such as industry, geography, and/or establishment size. Other features are:

• License all or part of the database on a one-year or multi-year basis
• We provide updates quarterly, semi-annually, or annually--your choice
• You specify the data to be in CSV, XML or one of numerous other formats

“The Enhancement File Service”

Description and Features

Already have business profiles which can use a quality boost? We can help!

Send us your customer and prospect file and we can match, cleanse, and append services. We can also supplement your records with records from the Platinum Database of like kind.

Our proprietary record matching software, and the availability of the Dun & Bradstreet D-U-N-S© numbers, guarantees matching results unsurpassed in the industry.

Similar to the Platinum Database product, the File Enhancement Service includes:

• After initial file enhancement, record updates are available quarterly, semi-annually, or annually
• Data output in CSV, XML, or one of numerous other formats

Markets Served

We market and sell the Aggregated File and Enhancement File service to end-user customers and third party redistributors.

Customers use the Platinum Data profiles to enhance and update their existing records as well as on a standalone basis.

Platinum Data profiles are used in a variety of ways:

• Marketing:
  • Segment and sort businesses by size, industry and geography to efficiently access and understand your market.
  • Assign prospects for inside sales and field sales teams as well as independent sales representative and distributor networks.
  • Create lists for targeted direct mail campaigns.
• Sales:
  • Call on prospects and decisions makers
  • Prepare for calls by understanding the nature of the business, the key contacts, and the business size and key metrics
  • Boost the effectiveness of your customer relationship management (CRM) applications by importing Platinum’s high quality business profiles.
• Supplement or enhance your customer or prospect records by populating your business intelligence and data warehouse platforms with our accurate and more in-depth profiles and/or fileds.
• Append: Add missing profiles or data fields including contacts to your customer and prospect records to the following systems:
  • Customer Relationship Management (CRM)
  • Business Intelligence (BI)
  • Data warehouse
• Cleanse and Update: Replace outdated profiles and data fields with current ones from Platinum Data

The Platinum Data Executive Registry

This mail list is available on a one-time rental basis from our list manager, List Services Corporation (LSC).

Features

• Select contacts in this 3,500,000 name list using 17 different title functions
• Choose one or more of 11 different demographic fields to select prospects
• Run a test with as few as 5,000 names
• Decide which of 5 different list formats ranging from pressure sensitive labels to secure FTP best suits your needs

Benefits

• Campaign some 1,500,000 contact names not found in mega compiler lists
• More accurate company name, address, and contact name titles and therefore higher deliverability rates
• This uncommonly accurate list is competitively priced

Markets Served

• LIST BROKERS, MAJOR LIST MAILERS

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